How Factorial HR is Scaling Sales Enablement with Solidroad

Factorial HR is an all-in-one business management platform that helps companies streamline HR, payroll, time tracking, and team performance on a single system.

Industry

HR Software

Customer

James Glover, Head of GTM Enablement

User since

Aug 2024

Factorial HR is an all-in-one business management platform that helps companies streamline HR, payroll, time tracking, and team performance on a single system.

Factorial HR needed a scalable way to train and onboard a rapidly growing sales team—onboarding 20–30 new reps each week. Traditional role plays were inconsistent, trainer-dependent, and difficult to measure. With Solidroad, they introduced AI-driven sales simulations that build confidence, reduce ramp time, and provide measurable onboarding data—allowing trainers to focus on strategy while new reps get personalized, scalable coaching from day one.

The challenge

The Challenge: Training 500+ Reps with a Small Enablement Team

Factorial HR is rapidly scaling its sales team to over 500 representatives, onboarding 20-30 new hires each week. However, traditional role-play-based training presented major challenges:

Not enough trainers to conduct role plays at scale.
Subjective and inconsistent role-play sessions, making it difficult to track performance.
Uncomfortable learning environments for new hires, reducing confidence and engagement.

To meet their objectives—reducing ramp time and tracking onboarding metrics—Factorial HR needed a scalable, structured, and data-driven approach to training.

“Without a tool like Solidroad, reducing ramp time and tracking onboarding metrics would be nearly impossible with a small team.”

James Glover

Head of GTM Enablement

WHY SOLIDROAD?

How FactorialHR Landed on Solidroad

Factorial HR was already aware of the benefits of AI-driven coaching tools from previous experience. After evaluating multiple solutions, they chose Solidroad due to:

Simple UI & UX – Easy for new hires and trainers to use.
Cost-effectiveness – More scalable compared to traditional coaching.
Responsiveness of the Solidroad team – Quick implementation and ongoing support.
Trial option – Ability to test with experienced SDRs before full rollout.

SOLUTION

The Solution: Creating a Scalable, Low-Pressure Practice Environment

Factorial HR is currently in the procurement and process-building stage to fully integrate Solidroad into their sales onboarding and training programs.

Early trials have focused on building SDR confidence through AI-driven coaching. For example:

A Spanish SDR struggling to book demos used Solidroad as part of a coaching session.
The SDR practiced cold calls in a low-pressure, AI-driven environment.
As a result, they adapted their pitch and tone to better match different lead types.
This led to improved confidence and performance in live sales calls.

“The ability to run a free trial with a small number of experienced SDRs to gain valuable feedback led us to choose Solidroad.”

James Glover

Head of GTM Enablement

RESULT

The Result: Trainers Got Their Time Back. SDRs Got Better

While Factorial HR is still in the early stages of full-scale implementation, the initial benefits are clear:

Saving valuable trainer hours – Automating coaching sessions allows the team to focus on strategic enablement.
Providing quantitative data on onboarding – Replacing subjective role plays with measurable performance tracking.
Boosting SDR confidence – Early use cases show improvements in call delivery and sales performance.

CONCLUSION

The Takeaway: A Smarter Way to Ramp 500 Reps

As Factorial HR scales its sales team, Solidroad is providing the foundation for efficient, data-driven onboarding and training. By leveraging AI-powered simulations, Factorial HR is reducing reliance on manual coaching, making the onboarding experience more structured, scalable, and effective for new hires.

With full implementation underway, Factorial HR is set to accelerate ramp time, improve sales performance, and optimize training resources at scale.