How Three Accelerated Onboarding and Saved Time with Solidroad

Industry

Telecommunications

Customer

Colin McGuire

SME Acquisition Manager

User since

Aug 2025

Three is a connectivity provider spanning mobile, broadband and IoT services

Three Ireland’s onboarding lagged; uneven coaching and basic desk role-plays left new reps a week late to live calls. Solidroad’s tailored AI simulations standardised training, trimmed five days off ramp, and freed managers for higher-value coaching.

The challenge

Slow ramp-up and inconsistent coaching across teams

Three’s SME acquisition and telesales teams were facing several onboarding and coaching challenges:

Slow ramp-up times for new hires, particularly those with limited sales experience
No consistent way to teach sales techniques and objection handling, especially across different managers and teams
Manual onboarding processes requiring substantial time from managers and team leads
No structured way to practice calls or build sales confidence outside of live interactions

“One of our biggest challenges is onboarding new salespeople—especially those who don’t have strong phone or sales experience. We were spending so much time trying to get them ready to hit target.”

Colin McGuire

SME Acquisition Manager

WHY SOLIDROAD?

Solidroad: Fast, Realistic, Tailored, Supported

Three turned to Solidroad after being introduced through a referral and immediately saw alignment with their goals:

Quick setup and ease of use for both admins and reps
AI-driven simulations that mimic real sales calls and objection handling
Customizable scorecards and personas tailored to Three’s products and sales process
A team at Solidroad that was responsive, involved, and quick to support

SOLUTION

Onboarding Accelerated: Self-Serve Simulations & Scalable Coaching

Three now uses Solidroad across both the field and phone-based sales teams to:

Accelerate new hire onboarding by giving reps a safe space to practice full call flows
Provide on-demand, realistic simulations that reps can complete at their own pace—from home or the office
Use tailored scorecards to focus on key sales behaviors, such as cross-selling specific products
Free up manager time previously spent manually role-playing and coaching new hires

“We’re always looking for ways to use technology to improve the experience for both staff and customers. Solidroad felt like a great fit for our needs.”

Colin McGuire

SME Acquisition Manager

RESULT

Results Delivered: Five-Day Ramp, Confident Reps

Since implementing Solidroad, Three has seen tangible improvements in onboarding and coaching:

New reps are getting on the phones five days earlier on average
Managers have more time to focus on high-impact coaching
Increased rep confidence from practicing in a pressure-free environment
Greater adoption and ownership from reps, who engage with simulations on their own time
Improved focus on cross-sell initiatives, supported by simple, goal-specific scorecards

CONCLUSION

Conclusion

Solidroad has helped Three modernize its onboarding and sales coaching strategy—reducing ramp time, freeing up management resources, and increasing rep confidence.

Whether it’s new hire onboarding or continuous development, Solidroad now plays a central role in helping Three’s sales teams hit the ground running faster and more effectively.